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Good Zing Founder Serena Oppenheim On The Strength Of Sharing Your Story In The Startup World

Tuesday 19 March 2019


From Forbes:


Serena Oppenheim
Serena Oppenheim

Good Zing Founder Serena Oppenheim On The Strength Of Sharing Your Story In The Startup World

By Jess Cording
Jess Cording is a dietitian and health coach.
March 18, 2019
©2019 Forbes Media LLC. All Rights Reserved.

For Good Zing founder Serena Oppenheim, her own health struggles with chronic fatigue syndrome and fibromyalgia inspired her to create an online platform where people could find and share reliable information. Sharing one’s personal story, however, is not always an easy decision. Here she opens up about choosing to discuss her own journey in the intimidating startup world and how staving off entrepreneur burnout by taking the long view can support the success of a new company.

Jess Cording: What inspired you to start Good Zing?

Serena Oppenheim: The “lightbulb” moment came from a conversation I had one day with my sisters, my mother and some of her friends. They were discussing the best home remedies on how to deal with everything from sunburn to hangovers, to diaper rash to headaches. I thought there must be a platform with information on all these everyday issues, but when I did my research I realized there wasn’t.

I then reflected on my own healthcare journey, dealing with mental and physical health issues like anxiety to my experience beating chronic fatigue syndrome and living with fibromyalgia. I come at health from the patient standpoint—I know what it’s like to be in pain or exhausted, to feel alone, scared, confused and conflicted by the huge amount of information out there. I wanted to build a social impact platform that could make a real difference to people’s lives.


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